Whenever you see this commercial, you know the holiday season has just begun. This campaign debuted 20--count 'em--TWENTY years ago this month.
Now you're thinking, "John, it's been 'Holidays are Coming' for a long time; where the heck did 'Santa Packs are Coming' come from?" Well, let me tell you.
In 1995, when the campaign debuted, Americans got the ultimate item to add to their Coke can collection, when the company introduced Santa Packs. Each can in the pack came with one of 4 distinctive designs, all based off of the illustration by Michigan artist Haddon Sundblom. This would also carry over to their classic contour bottles, both plastic and glass.
This would repeat in 1996, but starting in 1997, they decided to follow suit with the other countries, and use the "Holidays are Coming" name; however, the Santa designs would remain on cans and bottles.
In fact, as a treat, here's a copy of the full ad under the "Santa Packs are Coming" name, courtesy of one of the singers in the ad. And even better, here's a version of the 1996 ad, had there been a full version (there unfortunately was not one, I was told). And let's not forget the ad that gave way to the American campaign.